Flipkart and Authentic Brands to manage Nautica operations in India
Category: #business  By Saipriya Iyer  Date: 2019-08-29
  • share
  • Twitter
  • Facebook
  • LinkedIn

Flipkart and Authentic Brands to manage Nautica operations in India

Online shopping is today one of the most preferred ways to shop for apparels and accessories. A significant number of people in India are opting for online apps and websites that provide an extremely convenient way of buying everyday things.

The e-commerce industry in India has witnessed a notable number of alliances in recent times as brands are looking to expand their services portfolio, with the latest one being Flipkarts’s alliance with Authentic Brands.

Walmart-owned company Flipkart has recently announced a partnership agreement with Authentic Brands to license and distribute fashion brand Nautica across India. 

As per the agreement, the Flipkart group, which includes two lifestyle platforms Jabong and Myntra, will handle Nautica’s online and offline trade in the country via a network of franchises.

Analysts suggest that Flipkart operates 65% of the online fashion trade in India through its Jabong and Myntra portals.

It was reported earlier in May 2016 that clothing brand Arvind Fashion was in discussions with Flipkart to offload the India licenses of a range of foreign brands in its portfolio, such as Nautica, Ed Hardy, Gant and Izod.

For the uninitiated, Nautica is a New York City-based lifestyle brand that creates clothing for men, women and kids, The brand also sells various home products and accessories. The Authentic Brands group had purchased Nautica from VF Corporation in 2018. Apparently, Nautica currently has over 40 retail stores across India.

Flipkart will provide Nautica access to more than 160 million consumers and the group brings a high degree of technological expertise which makes them an ideal ally for Nautica, commented Jamie Salter, Founder, Chairman, and CEO of Authentic Brands.

The push by Nautica indicates that a positive outlook for the apparel segment still exists among foreign businesses, even after global retailers such as Alcott, Boggi Milano and S Oliver had exited India a few years back following a failed attempt to penetrate the country’s retail market.

In May this year, Swedish brand H&M had reportedly partnered with Jabong and Myntra to peddle its apparel online in India. Spain’s clothing brand and retailer Mango had partnered with Myntra in 2017.

Jabong and Myntra hold exclusive rights over online sales of some of the other domestic as well as foreign fashion brands.

 

Source credit: https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/flipkart-partners-with-authentic-brands-to-license-and-distribute-nautica-in-india/articleshow/70885668.cms

  • share
  • Twitter
  • Facebook
  • LinkedIn


About Author

Saipriya Iyer    

Saipriya Iyer

A content developer by choice, Saipriya Iyer holds a rich experience portfolio of more than five years in the content creation domain. Equipped with substantial expertise across the business, technology, and finance domains, Saipriya currently pens down insightful art...

Read More

More News By Saipriya Iyer

Microsoft and Nokia reportedly in talks to reunite on IoT, AI, cloud
Microsoft and Nokia reportedly in talks to reunite on IoT, AI, cloud
By Saipriya Iyer

Five years after Microsoft’s doomed $7 billion acquisition of the smartphone business pf Nokia, it appears that the two companies have decided to reunite.   The American tech major has reportedly inked a strategic collaboration with ...

The Big Four U.S. carriers team up to build next-gen RCS texting app
The Big Four U.S. carriers team up to build next-gen RCS texting app
By Saipriya Iyer

Rich communication services (RCS), the highly anticipated evolution of SMS, is set to take text messaging to a whole new level in the upcoming years. American mobile network carriers AT&T, Sprint, Verizon, and T-Mobile have reportedly formed a j...

NVIDIA & Ericsson forge partnership to commercialize virtualized RAN
NVIDIA & Ericsson forge partnership to commercialize virtualized RAN
By Saipriya Iyer

Telecom companies have of late, been attempting to tap into different technologies and RAN architectures. Reeling under the pressure of providing the best possible user experience, telcos are often found harnessing the rising fad of virtualization. ...