Optus has reportedly announced plans for strengthening its presence in Australia’s MVNO (Mobile Virtual Network Operator) market. The organization intends to enter into a purchase agreement for the acquisition of Amaysim and is also planning to roll out a new digital brand, Gomo, that has been designed for customers in search of simple plans with budget friendly telecom services.

Gomo’s straight-forward subscription pricing is likely to attract value-conscious Australians looking for easy mobile connectivity, state sources. Gomo subscribers will be provided with the Gomo app, a digital interface having round the clock accessibility for service, payments, and onboarding for the maintenance of their account. Gomo’s customers will also be benefitted from Optus’ premium nationwide network, with complete accessibility to its 4G coverage of over 98 per cent of Australians along with the rapidly evolving 5G network.

Kelly Bayer Rosmarin, the CEO of Optus, explains that the announcements are strategic plays and have been designed for the disruption of MVNO market by offering extended choice for value-demanding clientele. Rosmarin has also stated that these announcements showcase the company’s dedication to winning the minds and hearts in Australia by rolling out two new complementary brands catering to the requirements of specific groups of clienteles.

According to Amaysim CEO and Founder, Peter O’Connell, the company is thrilled to announce the proposed sale of Amaysim’s mobile business to Optus, the enterprise’s long-term strategic wholesale partner. The CEO has also expressed that through Amaysim’s takeover, Optus has recognized its first-class team that cares for its customers. amaysin believes that Optus’ deep knowledge of operations will effectively help in catering to the diverse needs of its clientele, thus taking business growth to the next level, added O’Connell.

Optus reportedly values the customer-centric approach and believes in the strength of the amaysin business. Following the acquisition, Amaysim will stay as a standalone brand having complementary strengths and strong parallels for the reinforcement of Optus’ competitive position in the market.

Source Credits:

https://www.optus.com.au/about/media-centre/media-releases/2020/11/Optus_shakes_up_MVNO_market